Because no college is making a deal with OnlyFans unless the number is higher. Same can be said for a renewable energy developer in a state like Wyoming where there is political risk to tie your name to that company.
On that topic - NextEra Energy makes sense. They are the largest renewable developer in the country. They have several projects in Wyoming that are facing political backlash. Have them overpay for the rights and let them build the political goodwill they need for their projects to move forward.
This makes sense... I'm very naive on this stuff. The $$ tied to media and marketing seems to be untethered to any sort of reality. I still don't think it it matters much unless whatever extra money gets to players or assistant coaches.BTW - this is how many deals are actually struck in the energy industry. ‘You grease my wheels, I’ll grease your wheels.’ Meaning - pay the money for the naming rights and we can probably get Bill and Joe on board in the legislature for the helpful energy development legislation or the county commission might be more welcoming of the project, etc…