MW+ App as a potential big revenue driver (how the money is split)

[WYOFLETCH]

a. 60% - of the money generated from fans who select their favorite college when paying for the app. (The app costs $79.99 annually or $10.99 monthly)
b. 40% - goes into a pool (the number of games that are produced (all sports), the number of subscribers a school has, all play into the how the 40% is divided between mbr schools
c. Schools also can create app-only content to try and drive more subscriptions, with the MW partnering with internet video company based Kiswe on the new app.

https://twitter.com/x/status/2077503578697285845

 

[cowpokeguy]

60% of $10.99 across our small fanbase! This has the potential to generate dozens of dollars!!

 

[TheRealUW]

60% of $10.99 across our small fanbase! This has the potential to generate dozens of dollars!!

The real problem is what you get with the subscription. For UW, you get one single football game and mostly non-conference basketball games. If you don't care about the non-revenue sports, it just isn't worth it.

Maybe if UW creates some consistent well produced app only content, they can grow subscriptions some? I will give credit to UW for having a pretty damn good social media department for athletics.

It surprises me that linear TV still drives so much in today's televised sports market, especially for non-national brands like the schools in the MWC. Can the MWC not get just as good a financial deal with a single streaming service like Apple TV? Every single game in one place with a single subscription - seems like it would make things way easier.

 

[J-Bone]

I might pay the $10.99 to watch one Wyoming game, but that's it. Whole thing is too expensive, IMO.