They're also charging 20 dollars a seat to get in the door. Fresno State, arguably a better team with a far larger town of people who would be paying for tickets is charging 13 from what I can tell. When you want to charge alot you better be good or in a big enough town that enough people will stomach the price, you can't fill 11k seats for sub .500 conference records at 20 bucks a pop on a Tuesday night and expect massive crowds. Bring that down to 10 bucks and you'll have fuller stands, and I wouldn't rule out average attendance jumping from ~3k to ~6k, which would be the same amount of revenue coming in.