It got nothing to do with modern. The position has always required a CEO-type to properly run an athletic department. It is a business. It isn't fundraising for a nonprofit which I would equate to Burman's view of the position. An AD needs to have some HR abilities, marketing skills, and be a shrewd businessman in addition to being able to grovel to donors to fund construction projects/buyout coaches, etc. The current landscape has only accentuated the need to be a businessman with out of the box thinking. Some foresight and planning are necessities. Burman completely lacks any of the skills, other than fundraising, an AD needed 20 years ago and especially today. And that is not even mentioning the ability to evalate talent and make the right hiring decisions.