Thanks for the explanation. I don't have intimate knowledge of the report...If it just says that success will come after UW stops "accepting mediocrity", then I think it's far too simplistic and probably not accurate. I'm sure that there is more to the report though. There is a utility to "demanding excellence" that we all agree exists....but that will have a ceiling. You can insult the people describing that ceiling all you want (indicating them as members of the doom and gloom club) but it won't remove it.
The idea that UW athletic's problems are primarily bounded and within the control of the leadership is just far too simplistic....It's so obvious that the landscape of college athletics have tilted extremely away from UW and UW-like institutions. I do not discount Utah State's success since they have joined the MWC...They are barely ahead of us in terms of conference wins per year sin 2016 and they squeaked out a title...It would literally have taken a win over SDSU in the title game in 2016 and one more conference win during Bohl's last 8 years to have had the exact same conference football success in that span. I do not say the same about SJSU. I would not trade the conference wins for the Covid title that they won...but reasonable people could disagree I suppose. In any case, rearrange the deck chairs in the non-revenue sports and give us a title here and there but have the same results in football and MBB....is that making anybody happy?....that is just a slightly better version of being mediocre.
Your statement that we could get these results by not, as you put it, "fleecing students and taxpayers" makes a claim that the goal of the AD is to win conference titles...I believe that to be a goal, but as others have pointed out, it has other goals regarding image/visibility/donations/attendance that it has been very successful with.....calling the entire enterprise a failure simple because of a lack of championships is a gross oversimplification.
Ultimately, I see the claim of rampant "accepting of mediocrity" as just being unfalsifiable. It's a cop-out. For as long as results go poorly, you can always point to it. It's as big of an excuse as any other. When it comes to the excuse machine you describe, I hope you step up and provide this one. You are right to challenge me (and others) to define the ceiling that I described in my first paragraph. I'm not going to do any novel, in depth analysis. I'm only describing what I see as I attend college athletic events (not just football) at all levels. There is a vitality and scale happening at places like BSU and SDSU that is not happening in Laramie. That is having the effect of depressing UW's attractiveness to potential coaches, athletes and upcoming administrators. At this point it seems plausible that the pool of people that would "reject mediocrity" to your standards would not even consider a job/scholarship from UW.
It's interesting that the line used to be "Nobody is thinking UW will be like Nebraska...", now, as you pointed out earlier in this thread, it is "Nobody is thinking wyo will be a bsu...". How long until we put (god forbid) CSU into that statement?