I think UW needs to do more to appeal itself to get people buying season tickets.. 8000 season ticket holders is kind of a weak #, IMO. The stadium holds 31,000 people, upgrades are happening all over the facility.. less than 1/3 of stadium capacity being season ticket holders is a recipe for disaster. And not only does UW need to market itself more, Laramie needs to do so as well. They need to give people a reason to drive to Laramie for a game.. part of that is building a winning program, but part of it is attractions in or around Laramie. The season tickets are certainly cheap enough, and the level of competition coming into the War is pretty damn engaging.. but you have to give people from Worland, Cody, Powell, Sundance, Newcastle, etc a reason to make a long drive to Laramie, spend money, and attend Cowboy athletic events. Love for your university doesn't seem to be cutting it, even though Cowboy Joe Club donations set a record this year.