BeaverPoke said:
The majority of kids now grow up playing baseball?
The same baseball that is known as Americas Past-time?
The MLB was hugely successful and popular almost a full century before the first Super Bowl.
Don't make it seem like this is a new trend, if anything there was a 20-30 year period where football became successful like baseball.
The only thing constant is change is the point. Advertising only works if you have an audience. Football's popularity isn't certain; either direction.
As football and basketball became more and more competitive, participation rates declined due to competition. Many suspect that is what allowed Extreme sports to make headway because kids grew up participating in those as opposed to football or bball.
Football participation rates among the younger generation could impact its future popularity. Who knows and this concussion deal could turn out to be very important. If you went back to the late 80s early 90s and told people of the decline of NBA popularity and that the dunk contest would be no big deal--a side show nobody cares about--you would have been laughed at. You had to be there to understand.