Totally hear the frustration... None of this was earned on the field. But the reality is, these moves aren’t about football or basketball success anymore. CSU gives the Pac-12 a way back into the Denver market, which they lost when CU left. That matters when you’re trying to show media partners you still have reach.
Comparing UW and CSU from a pure business lens isn’t even close. CSU has a bigger enrollment, just poured $200M+ into a new stadium, and sits in a more accessible location with better recruiting potential. Plus, it checks the boxes for research output and academic fit, which university presidents actually care about.
It’s definitely not about who’s actually winning games right now, nor is about anything that made college athletics special. But it’s the same playbook that’s been driving realignment for years... markets, money, and perceived prestige. And that’s why programs like UW are either on the outside or barely hanging on, while a team like CSU gets the nod. Doesn’t mean it’s the right, college athletics is no longer about the passion.