ragtimejoe1
Well-known member
Interesting that last night's game (a good one) had a 15% decline in ratings compared with Ohio State vs Oregon (a blowout) with both games on a Monday night. The New Year's Eve ratings for the other games were down 35%-50%. Certainly, the timing of the games impacted that, but last night's decline indicates that the New Years Eve time slot wasn't the only reason for the decline.
On a side note, ESPN had to pay advertisers somewhere around $20 million in ad makegoods (I'm not sure if this is actual cash or reduced future advertising rates or?) because ratings were so abysmal for the first playoff games.
Interesting dilemma in CFB right now. Advertisers want New Years Day games and CFB want New Years Eve games.
http://www.broadcastingcable.com/news/currency/media-buyers-espn-negotiating-20m-bowl-game-ad-makegoods/146777" onclick="window.open(this.href);return false;
On a side note, ESPN had to pay advertisers somewhere around $20 million in ad makegoods (I'm not sure if this is actual cash or reduced future advertising rates or?) because ratings were so abysmal for the first playoff games.
Interesting dilemma in CFB right now. Advertisers want New Years Day games and CFB want New Years Eve games.
http://www.broadcastingcable.com/news/currency/media-buyers-espn-negotiating-20m-bowl-game-ad-makegoods/146777" onclick="window.open(this.href);return false;