Mountain West Eyes DTC Streaming as New Revenue Path

[WYOFLETCH]

In an era where control may be just as valuable as cash, the Mountain West’s direct-to-consumer play could prove to be one of the most forward-looking moves in college athletics.

Mountain West Eyes DTC Streaming as New Revenue Path

By Luke Fletcher | Ft. Collins, CO As the college sports media landscape continues to evolve, the Mountain West Conference is positioning itself to take greater control of its digital future. Begin…

theramblinroundup.com

 

[WYOFLETCH]

The service will introduce two pricing tiers, offering both monthly and annual subscription options. Early projections center on a $4.99 monthly entry point, positioning the Mountain West Conference (MW) app, powered by Kiswe as an affordable alternative for alumni, regional fans, and cord-cutters.

At that price, each subscriber would generate $59.88 annually. Even modest adoption could yield meaningful returns. Let’s look at the simple math:

• 150,000 subscribers generate roughly $9 million per year or about $900,000 per school.
• 300,000 subscribers approach $18 million annually, translating to $1.8 million per school.
• 500,000 subscribers create revenue at $30 million, per-school payout $3 million.
• 750,000 subscribers exceed $44 million per year, or more than $4.5 million per institution.

 

[WYOFLETCH]

Mountain West Living Alumni

San Jose St - 350K
UC-Davis - 312K
Grand Canyon - 311K
NIU - 226K
New Mexico - 200K
Hawaii - 160K
Wyoming - 158K
UNLV - 151K
UTEP - 134K
Nevada - 125K
NDSU - 104K
Air Force - 59K

 

[PorkerPoke]

The service will introduce two pricing tiers, offering both monthly and annual subscription options. Early projections center on a $4.99 monthly entry point, positioning the Mountain West Conference (MW) app, powered by Kiswe as an affordable alternative for alumni, regional fans, and cord-cutters.

At that price, each subscriber would generate $59.88 annually. Even modest adoption could yield meaningful returns. Let’s look at the simple math:

• 150,000 subscribers generate roughly $9 million per year or about $900,000 per school.
• 300,000 subscribers approach $18 million annually, translating to $1.8 million per school.
• 500,000 subscribers create revenue at $30 million, per-school payout $3 million.
• 750,000 subscribers exceed $44 million per year, or more than $4.5 million per institution.

Thanks WYOFLETCH for the analysis. I would find even $10 a month to be an inexpensive good deal. This is the first year I didn’t do the ESPN+ subscription because I got all I wanted using the VeeSeeBox without paying $12.99 a month. I used to subscribe to espn+ for football and basketball seasons then drop it as most years Wyoming was on 2-3 times with OOC games and I also liked the option to watch a future opponent play.

Currently the ESPN DTC has multiple ways to get access with the unlimited at $29.99 and select plan at $11.99. The lower price doesn’t include the NFL, NBA and MLB as the primary difference. That makes the MWC at $4.99 a sweet deal for targeted games if you don’t want the extra stuff you don’t watch anyway.

Supposedly according to the canzano/wilner know it all guy’s, the pee12 was discussing the espn dtc but nothing has come about in that direction.

I am very likely to subscribe and Kiswe should substantially improve the streaming quality the current MWC app fails to deliver.

 

[Bryoming]

$5 a month is exactly where we need to be. I'll pay for that all day. Give me a $50/year deal and I'll never leave.

 

[springs_poke]

Same. And I'll likely watch the channel quite often when I just need something on, not really intently watching anything. And then that sometimes gets my attention. Used to do that with The Mountain, quite enjoyed that station, and was visionary.