It's hard to know right now since there really isn't an established market for jersey patch deals in collegiate sports. I think we will have a better idea once more of the financials regarding these jersey patch deals become public over the next year or so.
Of the deals I have seen, they have really been all over the place. I think I saw ULM's jersey patch deal was only for about $100k per year. UNLV's was for $2.2 million a year. Obviously, our best comparisons will likely come from conference mates, so it's a little disappointing to see our deal is about 40% of what UNLV got.
