Adidas creates affiliate program - NIL

[Itsux2beaewe]

Maybe there is some light for UW athletes. I’ll be buying a lot of Adidas products.

https://www.sportspromedia.com/news/adidas-nil-ncaa-college-sports-student-athletes-sponsorship-endorsements/

 

[OrediggerPoke]

Wow - brilliant idea and this will make a ton of money for adidas in very cheap social media advertising because adidas knows that college athletes (especially if they are good) tend to have many more social media followers. I bet other companies follow suit.

I bet the way we make money for UW players is following them on social media to drive up their advertising reach.