I don't think we really know the answer to this question because the UW athletics department has applied the same old approach over the past 15+ years, even in the face of monumental shifts in college athletics over the past few years.
Maybe this really is the best UW can do. Maybe Burman has truly maximized the potential for UW athletics given our resources, location, TV market, etc. That is certainly possible. But we don't know, because nothing different has been tried.
It's pretty clear that if we continue with the same approach, college athletics is going to pass UW by. Why not at least try a different approach? If it doesn't work, it gets you to the same place as keeping the status quo would.
It's the final round of a 10 round fight and we are losing 8 rounds to 1. We can trot out there in the 10th round with the same approach we did in the first 9 rounds and, at best, lose 8-2. Or we can go for the haymaker and look for the unlikely KO. It's time for UW to go down swinging.