Don't forget - UU has an airport that flies directly to SLC ---- Its a big deal
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While I do think there is some validity to your point, I don't think its the biggest factor.
UGA is in Athens - about 1.5 hours away from the Atlanta Airport
Oregon State is in Corvallis - about 1.5 hours away from the Portland Airport
Oklahoma State in Stillwater - about 1.25 hours away from the Oklahoma City Airport
Just 3 quick example's. Plus I know it adds a stop, but you can fly in and out of Laramie Regional if you want, and now that the University charters flights, frontier flies a plane up here and picks up the team for away games.