Correct. This is, unfortunately, a business now. It has been for a while, but between the portal, NIL, and conference gerrymandering run amok, it is now readily apparent to even the densest among us (me). It is time to speak in business terms: what is the cash ROI for the sport? is the sport required for operational reasons (Title IX, MW affiliation, etc.)? could the ROI shift with additional capital investment? how? can the operating division (team) justify its budget year-to-year? what is the risk profile of maintaining the sport or discontinuing it? could the ROI shift with different leadership? what is our ability to adequately staff the sport with talent and maintain that talent (coaching, NIL, transfer losses, transfers in)? what sport(s) enhances our brand? detracts from that brand? what is our brand and are we doing all we can to protect and enhance that brand? what is the ROI for advertisements (SB commercial? How many applicants came because they saw that? Did any recruit come because of the ad? - if not, it was a terrible waste of money and a feel good sort of thing that was net ROI negative)? how is leadership (AD, pres, and board of trustees) rewarded for excellence? punished for poor performance? are our partners (MW, NCAA, et al) adding to or detracting from our brand and performance?Dominoes will fall sooner than later and all sports not named football and basketball will probably be in bucket 7. As a Club Sport administrator, I look forward to the continued job security.![]()
These are cold, calculating times. We can no longer afford to act on emotion, personal loyalties, friendships, and concern for the kids (safety and physical health and safety CLEARLY notwithstanding). The kids clearly couldn't give a tinker's damn about UW - for the most part - and would run to the arms of an agent and new school in a second if they have the chance. I hate it. But it is what it is.