Wall Street Journal: It Pays to be a Wyoming Cowboy

[Poke in New England]

WSJ Editorial Board gave props to the University for standing its ground on the whining over "The World Needs More Cowboys." Said UW sold 5,000 of different apparel with the slogan on it and made $38,000 more in royalties this year compared to last. The new commercial won "best in show" at a educational advertisement competition.

article is here but I believe it's behind a paywall: https://www.wsj.com/articles/it-pays-to-be-a-wyoming-cowboy-11552087148?mod=hp_opin_pos1

 

[LanderPoke]

Is was a good advertising campaign

 

[castlerocker]

made $38,000 more in royalties this year compared to last.

In July of 2018 UW had paid the firm about $500,00.
Total cost for the campaign is $1.4 million.

The 38,000 more in royalties doesn't sound like so much now.

 

[TSpoke]

Did they give the professor, who wrote the letter complaining, a raise? They should. It was the perfect marketing ploy. Build up controversy around a new marketing campaign(really more of build up outrage over one persons opinion) then nail the marketing campaign out of the park. The whole thing almost look coordinated with how perfect it was and how well the ad shut down the complaints.

 

[MrTitleist]

UW is shockingly good at marketing and branding, that's for sure.

 

[stymeman]

It did catch on for sure

 

[MrTitleist]

On that note, Chancey Williams and the Younger Brothers Band released a song last week called "The World Needs More Cowboys."

[media]https://www.youtube.com/watch?v=zj7gaiTe_C0[/media]

 

[J-Bone]

For contrast, has anyone seen the CSU video? It's almost laughably bad and easily mockable.

Good job on the campaign, UW!

 

[Pokes fan 24-7]

made $38,000 more in royalties this year compared to last.

In July of 2018 UW had paid the firm about $500,00.
Total cost for the campaign is $1.4 million.

The 38,000 more in royalties doesn't sound like so much now.

That only includes apparel with the slogan. The real question is what will this campaign have on admission over the next few years. If this campaign Boosts admissions up even a few percentage points it's going to more than pay for itself over the long haul.