It seems like this organization is more "up and comer" focused rather than on "who is the best". They focus on developing future leaders so if you already are recognized as such...you probably would not even pursue consideration. From the AFCA Website...
"The AFCA 35 Under 35 Coaches Leadership Institute is a prestigious program aimed at identifying and developing premier, future leaders in the football coaching profession. Selected participants are invited to attend the one-day institute that features a curriculum of interactive lectures focused on topics specifically tailored to emphasize leadership in the coaching profession, ethics, influential responsibilities, career progression, and family balance."
"To be eligible, applicants had to be born on or after January 1, 1989, and must be currently serving as a high school head coach, two-year college full-time assistant or head coach, or NAIA/NCAA (all divisions) full-time assistant or head coach. Applicants were required to submit a resume, five references, and a 1,600-word article or ten-minute live instructional video on an offensive, defensive, special teams, or position-specific topic of the applicant’s choosing back in the summer."
If an applicant did not submit they would not be considered it seems.