Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Sun Mar 10, 2019 1:55 pm
by Poke in New England
WSJ Editorial Board gave props to the University for standing its ground on the whining over "The World Needs More Cowboys." Said UW sold 5,000 of different apparel with the slogan on it and made $38,000 more in royalties this year compared to last. The new commercial won "best in show" at a educational advertisement competition.
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Sun Mar 10, 2019 3:42 pm
by LanderPoke
Is was a good advertising campaign
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Sun Mar 10, 2019 3:49 pm
by castlerocker
made $38,000 more in royalties this year compared to last.
In July of 2018 UW had paid the firm about $500,00.
Total cost for the campaign is $1.4 million.
The 38,000 more in royalties doesn't sound like so much now.
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Mon Mar 11, 2019 9:36 am
by TSpoke
Did they give the professor, who wrote the letter complaining, a raise? They should. It was the perfect marketing ploy. Build up controversy around a new marketing campaign(really more of build up outrage over one persons opinion) then nail the marketing campaign out of the park. The whole thing almost look coordinated with how perfect it was and how well the ad shut down the complaints.
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Mon Mar 11, 2019 1:05 pm
by MrTitleist
UW is shockingly good at marketing and branding, that's for sure.
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Mon Mar 11, 2019 3:20 pm
by stymeman
It did catch on for sure
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Mon Mar 11, 2019 3:29 pm
by MrTitleist
On that note, Chancey Williams and the Younger Brothers Band released a song last week called "The World Needs More Cowboys."
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
Posted: Tue Mar 12, 2019 9:56 am
by J-Bone
For contrast, has anyone seen the CSU video? It's almost laughably bad and easily mockable.
Good job on the campaign, UW!
Re: Wall Street Journal: It Pays to be a Wyoming Cowboy
made $38,000 more in royalties this year compared to last.
In July of 2018 UW had paid the firm about $500,00.
Total cost for the campaign is $1.4 million.
The 38,000 more in royalties doesn't sound like so much now.
That only includes apparel with the slogan. The real question is what will this campaign have on admission over the next few years. If this campaign Boosts admissions up even a few percentage points it's going to more than pay for itself over the long haul.