Interesting study commissioned by UW to study how much media is really worth to UW, and Wyoming.
http://gowyo.com/news/2018/1/12/value-of-media-exposure-surrounding-wyoming-football-in-the-fall-of-2017-exceeds-46-million.aspx?path=general
http://gowyo.com/news/2018/1/12/value-of-media-exposure-surrounding-wyoming-football-in-the-fall-of-2017-exceeds-46-million.aspx?path=general